Monday, February 02, 2004

Tongues and cold metal objects

At Wawa (a local convenience store, for those readers not familiar with the Philadelphia area) today, I bought one of Snapple's Elements drinks, which looks to be their entry into the energy drink market.

I hadn't had one of these in a while, at least a year and a half. The taste seems exactly the same.

The bottle, however, has changed. Out with glass and in with metal. Yes, a metal bottle. It's remarkably lightweight, but it's still metal. Which brings me to the point of this entry. Along the bottom, there's a warning in the form of a little picture. It's the typical circle with the line through it. Inside the circle: a guy sticking his tongue out to touch the bottle only to have some sort explosion occur at the moment of contact.

This is bizarre for a few reasons.

First, I never would have thought to stick my tongue to the bottle. But, after seeing the picture, I just couldn't resist the temptation. And no, my tongue didn't stick.

Second, the contrast between the picture and the bottle is minimal. It's practically the same color... the picture happens to be in matte, while the bottle is rather shiny, but it'd be rather easy to miss the warning completely.

Third, if they were that concerned about people getting their tongues stuck to the bottle, why make a metal bottle at all? The futuristic look kinda counteracts the emphasis on natural ingredients that's found on the website.

Besides... it wouldn't be the end of the world if your tongue did get stuck. A bottle's a whole lot easier to warm up than, say, a flagpole.

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